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Nov 8, 2020

TikTok challenger Triller keeps momentum strong through music

After the TikTok ban that never was, Triller - “the MTV of this generation” - is leaning into its ties to the music industry to stand out. But the competition is fierce.

Oct 7, 2020

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Dec 9, 2019

The future is short: How pithy clips are taking over social video

A look at TikTok's rise and other brands' quick-hitting successes.

Jul 23, 2019

60% of Chinese brands make KOLs their social marketing focus

TOP OF THE CHARTS: Short-video platforms and the embedding of purchase channels into content media are also on the rise.