Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.
SOUNDING BOARD: YouTube is betting on its established relationships with creators and advertisers to make Shorts a success. Seven social media experts discuss whether it presents a serious challenge to platforms like TikTok.
After the TikTok ban that never was, Triller - “the MTV of this generation” - is leaning into its ties to the music industry to stand out. But the competition is fierce.
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?
A look at TikTok's rise and other brands' quick-hitting successes.
TOP OF THE CHARTS: Short-video platforms and the embedding of purchase channels into content media are also on the rise.
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