Staff Reporters
Jul 23, 2019

60% of Chinese brands make KOLs their social marketing focus

TOP OF THE CHARTS: Short-video platforms and the embedding of purchase channels into content media are also on the rise.

More than 80% of Chinese advertisers plan to increase their social-marketing spending in 2019, and 60% of brands are making KOLs their social-marketing focus, according to China's Social Content Marketing Trend 2019, a report released by domestic marketing data solution provider AdMaster.

The growth of KOL marketing in retail industries has boomed since 2017, with its use in the food and beverage and beauty sectors soaring 92% and 81%, respectively....

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