An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.
Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.
Hi Siri? Tell me about OK Google.
Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.
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