Deal is the second that Postr has signed with an Indonesian telco.
Lock-screen advertising company releases new ‘value exchange’ app together with local telco.
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.
SHANGHAI – Touchmedia, which boasts with the largest taxi advertising network in China, says it plans to double the amount of taxis installed with its TVs next year.
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