science
The Knowledge
Feb 29, 2024
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Mar 16, 2017
Twitter eyes maturing APAC data scene with interest
With its own data science and analytics offering, the social network’s new APAC head of data says opportunities are rife.
Feb 27, 2017
Fusing science and comms to create new markets at DSM
Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.
Feb 18, 2015
Unobvious Observations: What advertising religion do you follow?
New columnist Adam Ferrier kicks off his 'Unobvious Observations' by asking whether you ascribe to advertising as an art, a science or a sport.
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