With its own data science and analytics offering, the social network’s new APAC head of data says opportunities are rife.
Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.
New columnist Adam Ferrier kicks off his 'Unobvious Observations' by asking whether you ascribe to advertising as an art, a science or a sport.
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