Feb 11, 2020

Top Ramen riding a cultural moment with Sanrio's popular Gudetama, the lazy egg

YouTube videos by High, Wide & Handsome push the partnership beyond typical brand/licensing deals.

Jan 15, 2015

Asian Champions of Design: Hello Kitty

In which we ponder how the innocuous character (who is NOT a kitty, according to her owners) continues to enthrall millions and make billions.

May 23, 2014

Hong Kong pop star, Mr Men and Little Miss all don Skechers

HONG KONG - Skechers Hong Kong is kicking up its marketing game with children's book characters, a new brand ambassador in Hong Kong singer Alex Lam Tak Shun and a forthcoming sportswear line inspired by Korean designers.

Sep 26, 2013

Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort

ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.

Dec 10, 2012

7-Eleven's 'Hello Kitty & friends' redemption programme spreads heart-warming vibe

HONG KONG - 7-Eleven and Sanrio are spreading heart-warming feelings with the 'Hello Kitty & friends sweet delight' redemption and marketing campaign in Hong Kong and Macau during this Christmas and New Year period.