YouTube videos by High, Wide & Handsome push the partnership beyond typical brand/licensing deals.
In which we ponder how the innocuous character (who is NOT a kitty, according to her owners) continues to enthrall millions and make billions.
HONG KONG - Skechers Hong Kong is kicking up its marketing game with children's book characters, a new brand ambassador in Hong Kong singer Alex Lam Tak Shun and a forthcoming sportswear line inspired by Korean designers.
ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.
HONG KONG - 7-Eleven and Sanrio are spreading heart-warming feelings with the 'Hello Kitty & friends sweet delight' redemption and marketing campaign in Hong Kong and Macau during this Christmas and New Year period.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins