sam ahmed

May 18, 2018

Time to seek 'Zen-like harmony' in a disrupted industry: WFA president

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

Mar 29, 2018

Standard Chartered joins TBWA in crowdsourcing platform launch

The agency claims Flare Studio enables agency-controlled content production at the scale needed to feed brands' 'insatiable' demand.

Jun 1, 2016

E-commerce changes everything

Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.

Feb 26, 2016

'It's a problem, but we can fix it': marketers vow to defeat ad fraud

MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.

Aug 10, 2015

MasterCard’s digital engine

THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.

Sep 5, 2014

MasterCard's Sam Ahmed explains the company's 'Priceless Engine'

ASIA-PACIFIC - Complaints that marketing and business don’t understand each other still abound, but MasterCard is one brand that claims to have made significant progress in bridging the gap.