Private equity has been looking at agency groups.
Sale comes four years after WPP and Providence Equity bought agency group for US$473 million.
Team of three in Singapore office informed early yesterday.
Company eyes accelerated APAC growth, after a Chinese consortium acquired its sister unit.
PARIS – Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723 million. This transaction makes Ipsos the third largest global market research company.
LONDON - Aegis Group announced yesterday that it had agreed the sale of its market research business Synovate, excluding scan data services business Aztec Ipsos for an enterprise value of US$857.5 million (GBP525 million). Ipsos is now the third largest market reseacher in the world.
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