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TODAY'S EDITION
04/27/2026
Latest
After Labubu, China’s IP boom is facing its first real test
As Labubu's demand and resale show signs of cooling, here's a look at the next phase of scalable IPs and what separates lasting franchises from fleeting hype.
Airwallex and Arsenal explore football and finance in Spike Lee short film
Uncommon Creative Studio created the film.
Netflix to double ads business, introduce vertical video and lose chairman
The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.
Creative Minds: The ECD with 11 cats, two dogs and no shortage of ideas
A funny Ericsson ad sparked Nutchanun Chiaphanumas’ path into advertising. Today, the We Are Social Thailand creative looks to people, stories and plenty of animals for ideas.
Monks SEA MD Munas van Boonstra steps down
She first joined the agency in 2022 as MD of the Malaysia office.
‘If the world only remembers we sponsored the World Cup, we've failed’: Lenovo’s FIFA play
Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.
Sprite goes hyperlocal with new 'It's That Fresh' platform
The regional push spans 15 markets including the Philippines, Indonesia, Malaysia, Australia and New Zealand.
The Information
Holdcos aren't cutting jobs because of AI. They're cutting jobs because Wall Street told them to
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
Campaign and Marketing Week to co-host sessions as Campaign House returns to Cannes Lions
Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival.
Stagwell backs The Trade Desk's addition of AI agents to media planning and buying
Network’s backing follows recent pushback from other holdcos.
Agency Performance Review 2026: We graded 22 agency networks
The grades are in for Campaign Asia's 23rd annual evaluation of APAC agency networks. Knowledge subscribers get early access.
The 'cheap and above all' CPM trap is broken and costs marketing effectiveness
Born in print and carried into digital, CPM distorts strategy, skews investment decisions and holds back performance improvements, writes digital marketer Tom Jones-Barlow.
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Effie unveils the Grand Contenders for its Global Best of the Best Awards
The awards mark the very best in marketing globally across diverse markets, categories and objectives.
OPINIONS
3 marketing lessons from the Coachella 2026 post-mortem
Why ‘method branding’ and fan service defined the festival’s most-searched year yet.
Can culture be decoded, or does it have to be felt?
Publicis’ Rish Gopal has spent eight years in Japan watching brands get culture wrong. He says the problem isn’t data but a lack of patience, and that the long game is the only one that works.
If you want your campaign to go to market quickly, the best thing you can do is slow down
Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.
The Publicis-Microsoft partnership and the rise of a closed-loop economy
In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges the idea that tech will make agencies obsolete.
Culture isn’t a campaign anymore and brands can’t just be guests
Audiences aren’t waiting to be told stories; they’re busy reshaping them. Brands now need to give them something to do, writes Virtue's Huiwen Tow.
The Information
Everyone needs partners in era of tech hyperscalers
Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.
Nobody wants to unlock their potential, they want to feel better now
The lipstick effect is mainstream, and brands selling aspiration and transformation are missing the point, writes Ominicom Media's Daisy Huang.
Woolley Marketing: Why adland is trading magic for a faster milk cart
Allowing new AI technology to become the dominant consideration in choosing a partner means you value ‘more and faster’ over capability and performance.