There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes GroupM's former chief digital officer.
Media agencies need to be on a "war footing" and focus on "core principles", as he makes way for "young generals".
Transparency report implies "there is something wrong with agencies being rewarded" for making investments and taking risks, writes the chairman of GroupM North America.
SINGAPORE - With consumer avoidance of advertising on the rise, the digital marketplace is at an important point in its evolution and the entire industry must collaborate to ensure its further advancement, according to the latest Interaction report by GroupM.
Rob Norman, Global CEO of Group M Interactive and CEO of Group M North America observes that when it comes to digital marketing, China has as much to teach the West as the West has to teach China.
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