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Let them feel it: A Rio strategist’s view on effective Olympics sponsorship
Tokyo 2020: Sports fans don’t want to hear sponsors’ messages, but are open to experiencing what those brands are about.
Be fast, funny and prepared for crisis: the new world of sports sponsorship
There are increasingly more opportunities out there, but also more pitfalls.
What Asian brand marketeers can learn from the Rio Olympics
Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.
Brandolympics 2016: Sina Weibo generated 95.84% of total countable buzz
Publicis Shanghai and Linkfluence offer social-listening insights into the branding side of the games.
Spotlight on Rio 2016: Brands at the Olympics
Lorna Campbell, Hill+Knowlton's sports marketing and sponsorship director, is on an independent placement at the Rio Olympics as venue media manager for the tennis centre. In this interview, she explains what the role entails, and how brands have come on board with the largest sporting event in the world.
Olympics ad campaigns feature global unity, except in China
The Olympics could be a prime starting point for brands to deliver a new outlook. Too bad they prefer to fall back on overused themes.
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