Nov 4, 2016

Let them feel it: A Rio strategist’s view on effective Olympics sponsorship

Tokyo 2020: Sports fans don’t want to hear sponsors’ messages, but are open to experiencing what those brands are about.

Oct 17, 2016

Be fast, funny and prepared for crisis: the new world of sports sponsorship

There are increasingly more opportunities out there, but also more pitfalls.

Sep 13, 2016

What Asian brand marketeers can learn from the Rio Olympics

Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.

Sep 2, 2016

Brandolympics 2016: Sina Weibo generated 95.84% of total countable buzz

Publicis Shanghai and Linkfluence offer social-listening insights into the branding side of the games.

Aug 5, 2016

Spotlight on Rio 2016: Brands at the Olympics

Lorna Campbell, Hill+Knowlton's sports marketing and sponsorship director, is on an independent placement at the Rio Olympics as venue media manager for the tennis centre. In this interview, she explains what the role entails, and how brands have come on board with the largest sporting event in the world.

Aug 4, 2016

Olympics ad campaigns feature global unity, except in China

The Olympics could be a prime starting point for brands to deliver a new outlook. Too bad they prefer to fall back on overused themes.