Aug 4, 2016

Olympics ad campaigns feature global unity, except ...

The Olympics could be a prime starting point for brands to deliver a new outlook. Too bad they prefer to fall back on overused themes.

Jun 17, 2015

Chinese women in advertising: Beyond the demure and ...

Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.