The film follows activist Arissa Jemaima Ikram Ismail's evolving relationship with a refugee in Malaysia, from being complete strangers, to helping achieve her dream.
The bank's Chinese New Year film, by FCB Malaysia, focuses not on traditional themes of family togetherness but rather on a fishing village's litter problem.
A commitment to making progress runs through Abdul Sani's work within RHB Bank's marketing team and the heartfelt advertising he has used to propel the bank's brand higher in the estimation of consumers.
As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.
The bank's 2020 Deepavali TVC by FCB Malaysia dramatises the real-life story of a man who used his magic skills to sell durians after the pandemic made his audience disappear.
Made using only stock footage, RHB Bank's Eid-al-Fitr video reflects on, and reflects, overcoming virus challenges.
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