Jun 4, 2018

Fast fashion brands wearing it well with consumers

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

Mar 26, 2018

Marriott continues to suffer from country controversy

BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.

Feb 16, 2017

Resonance China to merge with Skye Media

Deal will create independent Chinese social-media agency of a scale that may raise eyebrows at large holding companies.

Jun 6, 2012

SapientNitro collaborates with Resonance for Tag Heuer branded content

SHANGHAI - Digital agency SapientNitro is collaborating with social-media agency Resonance on a content-driven microsite for Tag Heuer, a long-term strategy aimed at providing more than just product information to Chinese consumers.