Apr 19, 2024

Formula 1 Shanghai: A watershed event for brand sponsors

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

Dec 14, 2017

Formula E aims for the cultural big league after appointing Iris to global account

Iris was appointed as global brand strategy and creative agency for TV, out of home and digital, following a competitive pitch.

Nov 4, 2014

Formula E charged up for more races in Asia

ASIA-PACIFIC - Motorsport’s inaugural electric-car race in Beijing in September drew more than 25 million viewers, of which 44 per cent were in Asia, prompting organisers to increase the number of races in the region next year.

Nov 27, 2013

Ali Bullock joins Infiniti as F1 integration manager

HONG KONG - Alastair (Ali) Bullock has joined Nissan-owned luxury car brand Infiniti as its F1 integration manager, a new role focused on advancing the relationship between the brand and the Infiniti Red Bull Racing team.

Sep 23, 2010

Mercedes-Benz leverages sponsorship in run up to Singapore F1

SINGAPORE – Mercedes-Benz is just one of the marketers leveraging its F1 sponsorship while the teams are in town for this week’s Singapore Formula One Grand Prix.

Aug 20, 2010

Tribal DDB tipped to win digital business for Hong Kong Jockey Club

HONG KONG – The Hong Kong Jockey Club (HKJC) is believed to have appointed Tribal DDB for a digital branding project to attract new clients.