Emily Tan
Nov 27, 2013

Ali Bullock joins Infiniti as F1 integration manager

HONG KONG - Alastair (Ali) Bullock has joined Nissan-owned luxury car brand Infiniti as its F1 integration manager, a new role focused on advancing the relationship between the brand and the Infiniti Red Bull Racing team.

Ali Bullock
Ali Bullock

Starting work today, Bullock will be based at Infiniti's global office in Hong Kong, reporting to Andreas Sigl, Infiniti's global F1 director. 

Bullock was most recently with Dow Jones, where he led communications in Asia-Pacific. Prior to that he was communications head for the World Wildlife Fund Hong Kong. And up until September 2012, he managed Cathay Pacific's global digital and social-media marketing. 

The newly created role at Infiniti puts Bullock in position to represent the F1 team within the car maker's broader marketing department. The brand's F1 partnership creates opportunity to connect with both internal and external stakeholders, and, as Bullock frames the appointment, "My main role, as I see it, is to engage Infiniti and F1 fans with the brand, along with dealerships and employees across all marketing and communication platforms".

Infiniti has been working with the Red Bull Racing team since the 2011 racing season. In November 2012 it announced that the company would become a title sponsor for the team from the 2013 season onward. At that point the team took the new title of Infiniti Red Bull Racing. 

"It's a dream job for me, I'm absolutely thrilled," Bullock said. "I've been an F1 fan since I was 12 when my dad would take me to see the races in Europe." 

 

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