Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
Facebook begins phased rollout of News service in Australia
Social-media giant will pay publishers to populate its News service, having already struck deals with News Corp and Seven West. It has also announced two news funds, including one for small publishers.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
Ending the duopoly's free lunch
Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.
Consolidation raises the stakes for SSPs
innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.
Google to pay out over $1 billion to news publishers for licensing fees
Biggest financial commitment to date will involve select global publishers who use Google's News Showcase product, initially on Android.
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