Post-third-party cookies: Are publisher cohorts the answer?
Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Why you need to know about brand suitability
New tools from CNN can protect brands in a news environment while also aligning them with positive, brand-suitable content.
Publishers view end of the cookie as an opportunity to work with brands
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
Brand safety is a social media issue, and it always will be
Research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher. So why can’t our industry, asks a UK news publishing marketer.
SCMP: In-house data team critical for our advertisers
VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.
Wall Street Journal to stop print in Singapore along with Hong Kong
Newspaper readers have until October 6 to convert subscriptions to online digital packages.
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