But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
Research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher. So why can’t our industry, asks a UK news publishing marketer.
VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.
Newspaper readers have until October 6 to convert subscriptions to online digital packages.
Jay Lauf is on a mission to prove that quality digital journalism can succeed with ads that are tolerable. He’s also putting bots to work and hiring many more humans too.
HONG KONG – Bloomberg has just launched the Asia edition of the revamped Bloomberg.com, and rather less officially, added digital station Bloomberg Radio Asia, a flagship global TV programme, Bloomberg Go, and plans to launch Bloomberg HD early next year.
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