AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.
Thrivikraman was previously chief creative officer for global clients, leading creative work for Publicis Groupe’s dedicated units across P&G and Tiger Beer.
The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?
AGENCY REPORT CARD: The agency network has been known for years for its strong, independent creative agencies. With Power of One being the new anthem, we analyse how this sum-of-the-parts strategy fared in 2020.
For the first time, we grade Publicis’ creative capabilities en masse, rather than as disparate agencies. How did the network fare?
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