TODAY'S EDITION 07/03/2026

Latest

Exit Interview: Ogilvy’s Kent Wertime on disruption, co-leadership, and leaving no unfinished business

After 27 years with the network and four decades in the advertising industry, the APAC co-CEO and global chief of Ogilvy One reflects on a career defined by calculated risks, deep human connection, and knowing exactly when to step away for his "next chapter."

What does it mean to be an LGBTQ+ influencer in Asia in 2026?

Campaign spoke to Queer content creators across Singapore and Hong Kong on navigating fewer deals and rising caution as brands pull back from Pride marketing.

Eurovision Asia is a new test for brands

For brands eyeing Eurovision Asia, the real question is not whether they can be seen, but whether they can add value to the communities and fandoms it creates.

Australia sues Amazon over 'unfair' Prime Video ad terms

Australia’s consumer watchdog is suing Amazon for using unfair terms to add ads to Prime Video and forcing users to pay extra to avoid them.

WPP expands Enterprise Solutions amid rising demand for AI transformation

The group’s global business announces five new AI driven propositions as enterprise demand for AI transformation surges.

Wrap up your week with the biggest account wins and movers

New business wins for Publicis Groupe, Cheil, UM, OMD China and more.

Omnicom lands Adidas $512 million global media account

Omnicom beat out WPP Media and Publicis following a competitive pitch in April.

Stagwell wins IBM creative account after ending 32-year partnership with Ogilvy

Stagwell agencies Code and Theory and Anomaly will begin work for the tech giant in August.

Creative Minds: Why this Cannes-recognised creative does it all for his mother

Jaz Lee discusses the work that earned his team a Cannes shortlist and how he went from broke high school dropout to ECD at Leo SEA.

Pride 2026 exposes APAC’s widening divide on LGBTQ+ visibility

APAC’s Pride landscape is becoming more polarised in 2026, with some markets embracing visibility while others pull back under pressure.

How brands hijacked FIFA's logo ban to earn attention and share of voice

FIFA’s World Cup branding rules have spurred non-sponsor brands like Levi's to get creative and turn mandated logo cover-ups into viral marketing wins.

Anthony Joshua lands a privacy punch for WhatsApp in username campaign

British heavyweight champion Anthony Joshua stars in WhatsApp’s latest campaign as the app rolls out username reservations in a bid to give users more privacy.

Devika Bulchandani on why simplification and speed fuel WPP's APAC growth

WPP's COO discusses the company's Elevate28 transformation, why trust will become marketing's most valuable currency in the AI era, and why Cannes feels different without Piyush Pandey.

Former GroupM China chief investment officer jailed for life in bribery case

A Chinese court has handed down a life sentence to WPP's former ad-buying chief for China, Di Fei, following a $176 million bribery scandal.

The Work



OPINIONS

Is advertising still a good career choice for young creatives?

SOUNDING BOARD: Campaign asks APAC's creative leaders is advertising still the career choice for young creatives to dream big, take risks, and make work that matters?

Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly

Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Accenture Song’s Ndidi Oteh is the latest in the series.

Yannick Bolloré: Combine power of machines and understanding of human desire to win

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Yannick Bolloré of Havas completes the series.

Arthur Sadoun: People are our number one asset and key differentiator for our clients

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Arthur Sadoun of Publicis Groupe is next in the series.

The editor's diary from Cannes Lions 2026

Smart, unfiltered notes from the Croisette, as seen through the Campaign Asia editor's lens.

What marketing to CFOs teaches me as a CMO

The same scepticism CFOs bring to a vendor pitch is what marketers must navigate internally in budget conversations.

Cindy Rose: Our industry skilfully reinvented many times and we must now do it again

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.

Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising

Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.


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