TODAY'S EDITION 07/10/2026

Latest

APAC commands 55% of global OOH ad spend, the highest of any region

The region accounts for $29.7 billion in annual OOH spend, ahead of North America and Europe, with China leading the top 10 markets by volume, World Out of Home Organisation’s (WOO) report finds.

The Information

Even as Europe baked, sustainability remained off the Cannes agenda

Outside the AI-induced enthusiasm, Laura Ranzato argues that the industry paid remarkably little attention to the energy and environmental costs that come with it.

Who's hiring, who's winning and who's moving?

Industry developments from executive appointments and promotions to agency mandates and acquisitions: here's a roundup of people moves and business news this week.

'The question wasn't whether AI was used, but whether it made the idea stronger': Anupriya Acharya on Cannes Creative Data

As jury president, Acharya explains the rigorous Cannes jury room process and how the panel cut through the AI hype to crown strong ideas that drove real change.

Australia’s teen social media ban hits first hurdle as age checks fail, study finds

A study by testing firm KJR, which advised authorities on the rollout, suggests the weak deployment of age-verification tools is allowing young users to stay online.

Backlash mounts after Louis Vuitton wins $1.5 million trademark case against Molly Tea

"I hope that lawsuit was worth it," wrote one user as the ruling ignited a backlash in China, where netizens question the optics of a Western luxury house defending a monogram long associated with Japanese design influences against a local tea chain.

'AI has started to feel like Photoshop' and other trends that best explain Cannes Lions 2026

Campaign Asia asked APAC's leading voices to reflect on the ideas that will endure long after Cannes packed up.

Meta faces mounting pressure in India over Instagram child abuse ads

India has given Meta seven days to explain how paid Instagram ads promoting child sexual abuse material were allowed through, intensifying scrutiny of its moderation failures in its largest market.

Why agencies are losing influence in the boardroom

"The industry's own Reformation won't begin with one dramatic event," writes Whittaker. He argues agencies have become too focused on operational debates and too removed from the boardroom.

Exit Interview: Ogilvy’s Kent Wertime on disruption, co-leadership, and leaving no unfinished business

After 27 years with the network and four decades in the advertising industry, the APAC co-CEO and global chief of Ogilvy One reflects on a career defined by calculated risks, deep human connection, and knowing exactly when to step away for his "next chapter."

Former GroupM China chief investment officer jailed for life in bribery case

A Chinese court has handed down a life sentence to WPP's former ad-buying chief for China, Di Fei, following a $176 million bribery scandal.

Campaign’s Over Fifty List 2026: Richard Petignaud, Bravo Media

Building Hong Kong's second-largest OOH operator from scratch during a pandemic, Petignaud applies cultural fluency to grow business impressively.

The Work



Promoted content

The Future of attention

Attention has become one of the most valuable resources in marketing, yet one of the least understood. In this four-part video series, leaders from Kenvue, Disney and Xpln.ai explore how changing consumer behavior, evolving media environments and new approaches to measurement are reshaping the way brands earn attention, build trust and drive impact.

OPINIONS

How inclusive marketing won hands-down at Cannes

Unpicking Creative Equals' research on Cannes Lions winners.

Why did APAC’s Cannes tally fall sharply in 2026?

SOUNDING BOARD: Did APAC simply produce less award-worthy work this year, or did Cannes’ tougher rules expose markets that had become as skilled at building case studies as campaigns?

Is advertising still a good career choice for young creatives?

Campaign asks APAC's creative leaders is advertising still the career choice for young creatives to dream big, take risks, and make work that matters?

Eurovision Asia is a new test for brands

For brands eyeing Eurovision Asia, the real question is not whether they can be seen, but whether they can add value to the communities and fandoms it creates.

What does it mean to be an LGBTQ+ influencer in Asia in 2026?

Campaign spoke to Queer content creators across Singapore and Hong Kong on navigating fewer deals and rising caution as brands pull back from Pride marketing.

'AI can't replicate human vulnerability': Lili Jiang on the Cannes Lions 2026 reset

Jury expectations have changed drastically in recent years, the Cheil Hong Kong ECD opined. She believes creative judgement is the key differentiator in winning work.

Why Asia still struggles for recognition at Cannes

Cannes deserves credit for putting Asia on the agenda, the next step is making sure the work gets judged on its own terms, writes Andreas Krasser.

Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly

Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Accenture Song’s Ndidi Oteh is the latest in the series.


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