Jul 13, 2021

What’s Burberry’s Next Step in China?

The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.

Oct 22, 2020

Four new ways of marketing luxury In China

Luxury labels need to evolve into more flexible entities if they want to thrive in China, so they must implement new marketing strategies that drive luxury sales.

Sep 21, 2020

Luxury labels must avoid the sales promotion trap to survive

Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.

May 17, 2019

'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

Jul 3, 2014

Polarisation of pricing: Shoppers want both luxury and value from FMCG brands

Consumers want both a touch of luxury and affordability. Smart FMCG companies will give them both with 'masstige' innovations.