By expanding a global pact, Dentsu is expected to drive omnichannel marketing and focus on connections planning, digital acceleration and driving media effectiveness and efficiency.
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
She will be responsible for driving the network's global media strategy and delivery in the region, in addition to her role as MD for the media group in Singapore.
Prerna Mehrotra replaces Audrey Kuah, who will leave the network by the end of March. SK Biswas also leaves the business to return to India.
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