After a long APAC advertising-agency career, Pratik Thakar has ascended to a global role driving creative strategy for Coca-Cola, but still devotes time to improving the profession and grooming its next wave of leaders.
Pratik Thakar, Coca-Cola's head of creative content for Asia-Pacific and ASEAN, shares his views on aligning with global issues, how technology has changed what marketers do and why negative statements are more trustworthy than positive ones.
CHINA - Buying Coca-Cola's bottled-water brand Ice Dew Chun Yue (純悅) will give consumers a chance to ‘Drink good, do good, feel good’ by supporting efforts to provide clean drinking water to rural schoolchildren.
REGIONAL - Longtime McCann veteran Pratik Thakar, most recently vice-president and chief strategy and innovation officer for Grey Group Greater China, has taken up a new Asia-Pacific role as head of Pacific Group creative and content excellence at Coca-Cola.
SHANGHAI - Another senior Chinese executive, Sophie Zhou, is joining Grey Group China's strategy team, bringing with her more than 10 years of experience, including with Temasek and Unilever China.
GREATER CHINA - The arrival of iconic leader TH Peng as chairman and CEO of Grey Greater China has been followed by the announcement of another major hire: Pratik Thakar as executive VP/chief strategy and innovation officer for Greater China. His role begins in April.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins