The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.
Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.
Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.
Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
Cecilia Wong to lead new hub based in Singapore.
BEIJING - Public relations firm Burson-Marsteller China has launched D/BM an integrated digital and social media practice for the local market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins