Nov 23, 2017

Get a bigger bang for your video buck

The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.

Jul 18, 2017

Facebook's guide to video advertising in the mobile age

Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.

May 23, 2017

Three tips to make your customer stories sparkle

Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.

Apr 24, 2017

Mobile marketing means 'more than just Google and Facebook'

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

Sep 19, 2016

WPP launches Asia government practice

Cecilia Wong to lead new hub based in Singapore.

Jun 28, 2011

Burson-Marsteller China launches digital and social media practice

BEIJING - Public relations firm Burson-Marsteller China has launched D/BM an integrated digital and social media practice for the local market.