TOP OF THE CHARTS: The internet represents at least 2% of global greenhouse gas emissions—on par with the aviation industry—and contributes to the media industry’s overall emissions.
The ecommerce (or 'recommerce') platform highlights a vexing problem for the industry, and suggests using its platform is a solution.
INSPIRATION STATION: Alibaba, WWF and F5 collaborated on highlighting the tremendous damage caused by 1.5 billion masks finding their way into the oceans.
BBDO Guerrero says it has developed a "dissolving bottle". In reality, the agency has done nothing of the sort. But its idea still has merit.
Individual activism may help draw the attention of large corporates to looming eco disasters.
A regional campaign for WWF by Grey Malaysia has chefs on the Asian Food Network seasoning their dishes with a dash of plastic pollution.
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