pmax

Feb 27, 2024

Google allows advertisers to audit ads in Search Partner network

After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.

Feb 23, 2024

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

Sep 12, 2023

The promise of AI marketing: Is Google’s PMax living up to the hype?

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins