"Sixteen years as an entrepreneur is a long time," the Pixels founder tells Campaign Asia-Pacific.
HONG KONG / SAN FRANCISCO - Marking the US company’s entry into Asia, Gravity4 has taken a 93.7 percent ownership stake in Pixels, with plans to acquire the outstanding 6.3 per cent in the next few months while integrating Pixels' offerings into the Gravity4 Marketing Cloud.
HONG KONG - Pixels is introducing weather-aware, speech-capable and panoramic mobile ad formats in Hong Kong, with the company's CEO not-so-modestly proclaiming that the company is saving Hong Kong from 'mobile ad hell'.
Pixels held its second multi-market digital upfronts presentation in Kuala Lumpur, Malaysia on 17 June 2015, after the first in Hong Kong on 5 March. Speakers included representatives from Driven Media, Deezer, Daily Motion and MindBlow. Over 50 from advertisers, agencies and publishers attended the half-day event.
HONG KONG - Seven or eight years ago, before the buzz of "content marketing" or branded playlists, Wyeth Nutrition used to give out CDs filled with music aimed at nurturing creativity in children.
Multiscreen advertising company Pixels, which launched in October 2014 as a merger of Pixel Media, Adsfactor and Snap Mobile, held a year-end official launch party at Bungalow in Hong Kong's Lan Kwai Fong area on 18 December. More than 300 guests from the advertising industry and media partners were treated to fun surprises with selfie-taking "angels", lucky draws, glamour photo booths and more.
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