Jenny Chan 陳詠欣
Nov 17, 2015

US-based Gravity4 acquires Hong Kong's Pixels

HONG KONG / SAN FRANCISCO - Marking the US company’s entry into Asia, Gravity4 has taken a 93.7 percent ownership stake in Pixels, with plans to acquire the outstanding 6.3 per cent in the next few months while integrating Pixels' offerings into the Gravity4 Marketing Cloud.

This move marks Gravity4’s entry into the Southeast Asia and Hong Kong markets to compete in the marketing cloud and programmatic space. “Pixels not only boasts one of the smartest management teams I’ve ever met, but they have also built a great business and a mobile DCO platform that we can’t wait to deploy on a global level,” said Gurbaksh Chahal, chairman and CEO of Gravity4.

The two companies cite eMarketer statistics showing that digital...

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