Leanne Sheraton, PayPal's APAC marketing head, explains the brand's 'New money' marketing strategy and how it varies to reflect the realities of the region's diverse markets.
SINGAPORE - Hari Shankar has left his role heading search and display as regional senior manager with Paypal Asia-Pacific, for a dual post with Havas Media Group as regional MD for Ecselis and head of paid digital strategy.
SINGAPORE - Hari Shankar has left his role as general manager of ZenithOptimedia’s Performics Singapore to head search and display as regional senior manager with Paypal Asia-Pacific.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
ASIA-PACIFIC - PayPal has named Rohan Mahadevan (pictured) as its vice president for Asia, with immediate effect.
SINGAPORE – Mobile commerce market in Singapore skyrocketed by 660 per cent between 2010 and 2011, fueled by a rise in mobile shoppers and increase in spend per head, a PayPal study shows.
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