outlook
9 themes that will define creativity in APAC in 2021
2021 PREDICTIONS: We asked creative-agency types to tell us about the themes that will shape their approach to the coming months, as well as their creative output.
WPP's Read: We're focusing on collaboration, rather than 'collapsing' brands
"I don’t think WPP needs to be smaller. We need to be simpler to navigate [for clients]," Read tells Campaign.
What if your industry simply ceased to exist?
Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.
Digital, big events driving global adspend gains: Magna
Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook
From new business to M&A: The year of Trump and transparency
Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of what 2017 has in store.
Outlook 2017: Experts and leaders predict
What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?
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