outlook

Jan 6, 2022

Outlook 2022: Key themes for APAC creativity

We asked APAC leaders to identify creative trends for the coming year. The developing metaverse—as an exciting canvas and a challenge—figures strongly in their thinking about how creativity in APAC will evolve in 2022.

Jan 5, 2022

We read a bunch of 2022 trend reports so you don't have to

We've distilled an inbox full of key trends and predictions for 2022 into an easy list of 15 points.

Jan 3, 2022

Lessons 2021 taught us that will help in 2022

FCB New Zealand's CEO outlines five points to focus on as the new year begins.

Aug 13, 2021

Out-of-home sees digital opportunities in a post-lockdown world

CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.

Feb 11, 2021

Why 2021 will be a year to watch for pitches globally

CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.

Jan 12, 2021

9 themes that will define creativity in APAC in 2021

2021 PREDICTIONS: We asked creative-agency types to tell us about the themes that will shape their approach to the coming months, as well as their creative output.