2021 PREDICTIONS: We asked creative-agency types to tell us about the themes that will shape their approach to the coming months, as well as their creative output.
"I don’t think WPP needs to be smaller. We need to be simpler to navigate [for clients]," Read tells Campaign.
Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.
Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook
Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of what 2017 has in store.
What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?
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