outlook
Outlook 2022: Key themes for APAC creativity
We asked APAC leaders to identify creative trends for the coming year. The developing metaverse—as an exciting canvas and a challenge—figures strongly in their thinking about how creativity in APAC will evolve in 2022.
We read a bunch of 2022 trend reports so you don't have to
We've distilled an inbox full of key trends and predictions for 2022 into an easy list of 15 points.
Lessons 2021 taught us that will help in 2022
FCB New Zealand's CEO outlines five points to focus on as the new year begins.
Out-of-home sees digital opportunities in a post-lockdown world
CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.
Why 2021 will be a year to watch for pitches globally
CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.
9 themes that will define creativity in APAC in 2021
2021 PREDICTIONS: We asked creative-agency types to tell us about the themes that will shape their approach to the coming months, as well as their creative output.
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