We asked APAC leaders to identify creative trends for the coming year. The developing metaverse—as an exciting canvas and a challenge—figures strongly in their thinking about how creativity in APAC will evolve in 2022.
We've distilled an inbox full of key trends and predictions for 2022 into an easy list of 15 points.
FCB New Zealand's CEO outlines five points to focus on as the new year begins.
CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.
CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.
2021 PREDICTIONS: We asked creative-agency types to tell us about the themes that will shape their approach to the coming months, as well as their creative output.
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