outlook

Jan 12, 2021

9 themes that will define creativity in APAC in 2021

2021 PREDICTIONS: We asked creative-agency types to tell us about the themes that will shape their approach to the coming months, as well as their creative output.

Jun 18, 2018

WPP's Read: We're focusing on collaboration, rather than 'collapsing' brands

"I don’t think WPP needs to be smaller. We need to be simpler to navigate [for clients]," Read tells Campaign.

Dec 18, 2017

What if your industry simply ceased to exist?

Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.

Dec 4, 2017

Digital, big events driving global adspend gains: Magna

Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook

Jan 4, 2017

From new business to M&A: The year of Trump and transparency

Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of what 2017 has in store.

Jan 3, 2017

Outlook 2017: Experts and leaders predict

What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?