online to offline

Mar 13, 2019

O2O: India's Affle acquires Singapore-based Shoffr

Company claims its third acquisition in 12 months completes its omnichannel consumer platform.

Apr 17, 2018

Go social: From engagement to sales

Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.

Jan 24, 2018

Carrefour Group appoints Publicis.Sapient for global e-commerce transformation

Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).

Nov 20, 2017

Alibaba spends US$2.88 billion on hypermarkets in China

The internet giant will bring its "new retail" vision to the RT-Mart and Auchan brands.

Oct 27, 2017

How Alibaba is integrating ecommerce with bricks-and-mortar shopping

The company's new Home Times shop in Hangzhou displays more than 20,000 home-decor products.

Oct 17, 2017

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.