Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.
With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events
'Experience the moment' brings together athletes and their far-away support systems.
Built in a bid to change its brand perception, the Korean automaker’s striking pavilion in PyeongChang is turning heads.
BEIJING - Coca-Cola has scored 15 per cent higher on awareness for the 2012 London Olympics than it did four years ago, the highest recall among Olympic athlete endorsement campaigns, according to a new study by marketing consultancy R3.
KUALA LUMPUR - Samsung Malaysia has launched a campaign titled 'Samsung believes in Malaysia', to show its support for the country's Olympians in the coming London 2012 Olympic Games.
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