Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.
Alibaba CMO Chris Tung tells us about the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.
Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.
With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events
'Experience the moment' brings together athletes and their far-away support systems.
Built in a bid to change its brand perception, the Korean automaker’s striking pavilion in PyeongChang is turning heads.
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