Jul 24, 2019

Our five favourite Olympic ad campaigns of all time

Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.

Feb 23, 2018

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events

Feb 14, 2018

Olympic family stories power Intel's latest VR campaign

'Experience the moment' brings together athletes and their far-away support systems.

Feb 12, 2018

Hyundai’s Olympic experience is dark. Extremely dark.

Built in a bid to change its brand perception, the Korean automaker’s striking pavilion in PyeongChang is turning heads.

Aug 27, 2012

Coca-Cola, Adidas and McDonald’s lead Olympic perception in China: R3

BEIJING - Coca-Cola has scored 15 per cent higher on awareness for the 2012 London Olympics than it did four years ago, the highest recall among Olympic athlete endorsement campaigns, according to a new study by marketing consultancy R3.

Jul 24, 2012

Samsung shows support for Malaysian Olympians

KUALA LUMPUR - Samsung Malaysia has launched a campaign titled 'Samsung believes in Malaysia', to show its support for the country's Olympians in the coming London 2012 Olympic Games.