old spice

Jan 23, 2015

Ad Nut: The proper use of Super Bowl teasers and YouTube phenoms

Ad Nut brings you good and bad ads from all over. This week, work for Bud Light, Snickers, Nissan, Audi, Pizza Hut, Old Spice, KFC and many more.

Jan 24, 2014

Weekly wrapup: ANA's fake-nose fail, Gome's talking box FTW

ASIA-PACIFIC - A costume nose causes trouble for Japanese airline ANA, while a Chinese retailer enhances its human side via confessions in a dark booth. Plus, we review the top stories of the week, a Twitter conversation hooks us with fishy puns and Isaiah Mustafa saves men from poor judgement.

Oct 15, 2013

Old Spice asks India to 'Smell Mantastic'

INDIA - Wieden+Kennedy Delhi has adapted Old Spice's global platform for the launch of its line of deodorants in India, with Milind Soman playing a character similar to the man's man originally made famous by Isaiah Mustafa in North America.

Jan 31, 2011

Old Spice Guy is back for new collection

GLOBAL- Old Spice is releasing an ad called 'I'm back' to advertise its new collection and featuring the ever-popular 'guy' Isaiah Mustafa.

Sep 10, 2010

XM Asia-Pacific's Paul Soon on his mission to reduce paid media online

HONG KONG – In a recent interview with Campaign, regional director of XM Asia-Pacific Paul Soon explains why he thinks paying for media is not a sustainable business model for clients in the long run.

Sep 3, 2010

Top 10 Viral Ads

What makes a viral video a viral success? We've ask industry experts how the following ten viral ads manages to rake in millions of views online and earn a well deserved place in the viral hall of fame.