Staff Brand Republic
Jan 31, 2011

Old Spice Guy is back for new collection

GLOBAL- Old Spice is releasing an ad called 'I'm back' to advertise its new collection and featuring the ever-popular 'guy' Isaiah Mustafa.

The Old Spice guy Isaiah Mustafa is back.
The Old Spice guy Isaiah Mustafa is back.

The ad, created by Wieden+Kennedy Portland, will air on US television on 7 February. Once again, Mustafa is seen standing in front of a shower, topless, with a towel wrapped around his waist.

Mustafa explains that he is back to advertise the new campaign, which informs people "they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth".

Mustafa tells the audience he has committed the new ads to memory and they can be previewed by "staring through" his "striking brown eyes" while he recalls them.

The camera closes up on Mustafa’s face while he stares out at the camera and says "You can't get past the striking brown eyes, can you? Don't worry, it's commonplace."

The campaign highlights the new Old Spice Fresh Collection featuring a new deodorant, body spray and body wash.

This article was first published on

Brand Republic

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