Initiative is the biggest climber in the regional monthly league, while EssenceMediacom dips.
Latest
Guardian Indonesia appoints M+C Saatchi Performance as agency of record
Exclusive: The agency hires former Publicis Media and MediaCom executive to lead Indonesia operations.
Business as usual is a dangerous fantasy for advertisers to believe in
One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.
UltraSuperNew creative Yousuke Ozawa jumps to VaynerMedia
Vayner expands bench strength in Japan with three senior appointments.
World Cup watch: FIFA 2026 campaigns from brands around the world
From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.
Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off
After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.
2026 Cannes Contenders: Leo Singapore picks the APAC work worth roaring about
Here's group ECD Asheen Naidu's Cannes picks.
'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand
19 years at FIFA, a six-year MAMA title deal that pulled 400 million viewers, and a 25% lift in Hong Kong cross-border spend during the awards weekend; Danielle Jin, on why a brand designed to be invisible is going all-in on football, K-pop and gaming.
2026 Cannes Contenders: UltraSuperNew co-founder places his bets
UltraSuperNew's Marc Wesseling picks the APAC campaigns that stand a good chance of winning a Lion.
2026 Cannes Contenders: Gut creative predicts APAC hopefuls
Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.
Can Alo Yoga build real muscle in Asia?
Brand Health Check: Despite growing buzz and presence in Asia, the activewear brand must differentiate from Lululemon and overcome cultural and counterfeit hurdles in entering China.
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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Spotify changes logo for 20th anniversary and users aren't impressed
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APAC Power List 2026: The top 50 marketers shaping the region's next chapter
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Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
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60 and eyeing 70: A Leo exec on experience in an industry obsessed with newness
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Coca-Cola launches global media review as WPP and Publicis go head to head
SEE ALL NEWS
The Work
Telstra turns up the volume on e-waste
In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.
WatchPartner Content
Content Hub
Proof before Promises: How to Build Trust with B2B Buyers
As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.
OPINIONS
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The black box ate the media plan
How the transparency revolution became a trust exercise
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.