ChatGPT's ad pilot has landed in ANZ, with Japan and South Korea next, how can APAC marketers shift their strategies from traditional search to conversational, intent-driven advertising across LLM-based advertising?

He departed Omnicom Advertising last week.

Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.

The tool allows users to upload a photo and see how clothes or shoes would realistically look on them before making a purchase.

The deal spans 39 ⁠FIFA events over eight years through 2034, including the Women's World Cup in 2027.

Patricio De Matteis is no stranger to the business or the region.

Poaches Edelman executive to lead the firm, and anchor its Southeast Asia expansion.

'Magic bombs' turn discarded ramen broth into solid gels. Ad Nut doesn't think technology can compensate for a spectacular lack of civic sense.

The marketing fiasco has wiped out millions in sales, delivery worker unions have vowed to refuse orders, and government officials will ban the coffee giant from public events. The fallout in Starbucks' third biggest market shows no sign of stopping.

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.

Chief creative Tom Wenborn shares his winning bets with Campaign.

The veteran marketer leaves after nearly seven years spent modernising the retailer's customer ecosystem and driving its digital retail strategy.