The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.
Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.
New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.
ASIA-PACIFIC - ANZ today launched a regional campaign, fronted by top-ranked tennis player Novak Djokovic, that highlights the bank's sponsorship of the Australian Open and Shanghai Rolex Masters.
BEIJING - Sports and entertainment marketing agency Octagon has appointed Nancy Tao as vice-president for China. Based in Beijing, she will report to Greater China managing director Winston Zheng.
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