octagon
John Shea named CEO of Octagon Sports and Entertainment Network
Longtime CEO Rick Dudley will become chairman of the IPG DXTRA agency network.
The unlimited potential of live storytelling in sports marketing
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.
Interpublic Group rebrands CMG division as IPG DXTRA
The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
IPG’s Octagon acquires majority stake in Australia’s Milkmoney
Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.
Standard Chartered invites Liverpool fans to virtual Anfield
Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.
Sponsoring F1: A fast track to Asian hearts?
New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.
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