Apr 5, 2021

John Shea named CEO of Octagon Sports and Entertainment Network

Longtime CEO Rick Dudley will become chairman of the IPG DXTRA agency network.

Mar 5, 2021

The unlimited potential of live storytelling in sports marketing

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

Oct 28, 2020

Interpublic Group rebrands CMG division as IPG DXTRA

The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.

Sep 14, 2016

IPG’s Octagon acquires majority stake in Australia’s Milkmoney

Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.

Sep 9, 2016

Standard Chartered invites Liverpool fans to virtual Anfield

Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.

Sep 18, 2015

Sponsoring F1: A fast track to Asian hearts?

New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.