Longtime CEO Rick Dudley will become chairman of the IPG DXTRA agency network.
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.
The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.
Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.
New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.
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