Oct 28, 2020

Interpublic Group rebrands CMG division as IPG DXTRA

The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.

Sep 14, 2016

IPG’s Octagon acquires majority stake in Australia’s Milkmoney

Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.

Sep 9, 2016

Standard Chartered invites Liverpool fans to virtual Anfield

Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.

Sep 18, 2015

Sponsoring F1: A fast track to Asian hearts?

New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.

Jan 6, 2015

ANZ serves up regional campaign with past, present and future tennis stars

ASIA-PACIFIC - ANZ today launched a regional campaign, fronted by top-ranked tennis player Novak Djokovic, that highlights the bank's sponsorship of the Australian Open and Shanghai Rolex Masters.

Jan 31, 2011

Octagon appoints Nancy Tao as vice-president for China

BEIJING - Sports and entertainment marketing agency Octagon has appointed Nancy Tao as vice-president for China. Based in Beijing, she will report to Greater China managing director Winston Zheng.