Apr 22, 2024

Manchester City and OKX launch NFT kits

Digital collectables campaign launched by crypto kit sponsor OKX.

Aug 25, 2023

Coca-Cola developed NFTs, but that doesn’t mean they’re coming back

Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.

Jul 24, 2023

Why gaming is where the real metaverse opportunities are

Amid recent headlines suggesting that the metaverse is "dead", marketers should reframe their idea of what it is, and where its biggest opportunities have always been – in the gaming space.

Jul 23, 2023

Creative convergence: Gucci, Christie’s team up on generative art, AI, and NFTs

Gucci is deepening its Web3 strategy by teaming up with 256-year-old auction house Christie’s to commission 21 pieces of unique digital artwork NFTs.

May 31, 2023

NFTs aren’t dead, they are just shifting gears

Sure, the crypto market has cooled off considerably and the craze isn't the same but Asian brands that have a long-term adoption strategy deliver success.

Jan 18, 2023

Fashion NFTs total $245 million in sales. Can brands harness success in 2023?

Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hesitant. What can brands do to finally achieve mass adoption and keep the market on its feet in 2023?