Fashion NFTs total $245 million in sales. Can brands harness success in 2023?
Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hesitant. What can brands do to finally achieve mass adoption and keep the market on its feet in 2023?
Dove Pakistan wants to solve damaged hair with NFTs
Dove wants to use NFTs to help women experience damage-free hair, not virtually, but in reality.
A floating metaverse experience on an OLED TV
INSPIRATION STATION: These art pieces unlock an immersive experience of OLED displays and the TV industry.
Building an NFT customer loyalty programme: what brands need to know
As more customers embrace blockchain technology, brands are leveraging NFT rewards. But marketers need to understand the ROI and how the value exchange will be delivered.
Tech Bites: Week of September 26, 2022
News from McLaren Racing, IAB Australia, CNN and more.
Dior takes its Chinaverse presence to new heights with second virtual showcase
Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April.
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