nft
Coca-Cola developed NFTs, but that doesn’t mean they’re coming back
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
Why gaming is where the real metaverse opportunities are
Amid recent headlines suggesting that the metaverse is "dead", marketers should reframe their idea of what it is, and where its biggest opportunities have always been – in the gaming space.
Creative convergence: Gucci, Christie’s team up on generative art, AI, and NFTs
Gucci is deepening its Web3 strategy by teaming up with 256-year-old auction house Christie’s to commission 21 pieces of unique digital artwork NFTs.
NFTs aren’t dead, they are just shifting gears
Sure, the crypto market has cooled off considerably and the craze isn't the same but Asian brands that have a long-term adoption strategy deliver success.
Fashion NFTs total $245 million in sales. Can brands harness success in 2023?
Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hesitant. What can brands do to finally achieve mass adoption and keep the market on its feet in 2023?
Dove Pakistan wants to solve damaged hair with NFTs
Dove wants to use NFTs to help women experience damage-free hair, not virtually, but in reality.
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