netflix
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
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Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan
EXCLUSIVE: Having previously partnered with UM, Netflix placed its media account under review and has now appointed H+ as its regional AOR.
Netflix phases out Basic tier as ad options come up trumps
Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s Raw in $5bn deal.
Netflix media agency review underway for Southeast Asia
Exclusive: Media agencies in Southeast Asia have up to January 29 to submit their proposal to be Netflix's next media agency.
Netflix beefs up subscribers and live sports ahead of Amazon’s entrance to streaming ads
Co-CEO Greg Peters tells investors the company’s audience base and content portfolio ‘differentiate us from our competitors.’
Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
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