3 days ago

Why brands could take a leaf out of the Baby Reindeer playbook

Laughter or tears aren’t the only emotions ads should aim to tap into. As humans, our minds go to different places all the time and often, those places aren’t pretty, says the managing director of Above & Beyond.

May 16, 2024

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

Apr 26, 2024

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

Apr 8, 2024

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

EXCLUSIVE: Having previously partnered with UM, Netflix placed its media account under review and has now appointed H+ as its regional AOR.

Jan 26, 2024

Netflix phases out Basic tier as ad options come up trumps

Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s Raw in $5bn deal.

Jan 25, 2024

Netflix media agency review underway for Southeast Asia

Exclusive: Media agencies in Southeast Asia have up to January 29 to submit their proposal to be Netflix's next media agency.