netflix
Häagen-Dazs partners with hit Netflix show to deliver a taste of Paris
The ice cream giant has teamed up with 'Emily in Paris' for a worldwide campaign, introducing limited-edition flavours and interactive experiences across 41 markets including Asia.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences
With increased new member sign-ups in Q2 2024, the streaming service looks at scaling its ad business and building its own adtech platform.
Why brands could take a leaf out of the Baby Reindeer playbook
Laughter or tears aren’t the only emotions ads should aim to tap into. As humans, our minds go to different places all the time and often, those places aren’t pretty, says the managing director of Above & Beyond.
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
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