netflix

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Rising costs push consumers to rethink streaming services: What should platforms do?

Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?

Jan 20, 2023

Netflix wants ad tier to be ‘as large as Hulu’

Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.

Jan 20, 2023

Netflix cofounder Reed Hastings hands over CEO reins

Hastings cedes control to Greg Peters and Ted Sarandos as streaming giant’s Q4 subscriber growth exceeds expectations.

Jan 11, 2023

Netflix’s Jeremi Gorman on forthcoming ad tier innovations

Streaming service was one of the most talked about companies at CES 2023 tech trade show in Las Vegas.

Dec 16, 2022

UK royal comms team slammed in Harry and Meghan Netflix doc

The Duke of Sussex criticised the royals’ press offices for playing a ‘dirty game’ in the latest instalment of his Netflix docuseries.

Dec 15, 2022

Brands invest cautiously in Disney+ and Netflix

Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.