May 10, 2022

A third of UK consumers would cancel Netflix subscription if it became ad-funded: survey

LoopMe research also indicates that password sharing is prevalent among UK consumers.

May 3, 2022

Netflix has the opportunity to deliver a superb AVOD experience

The platforms that best execute the introduction of ads while bearing the needs and experience of the end user in mind will find the greatest success, says VP at Samsung Ads.

Apr 21, 2022

Will an ad-driven model help Netflix reignite growth?

SOUNDING BOARD: Experts weigh in on how the video streamer's move to offer a cheaper advertising-driven plan may help fix its buffering business.

Apr 20, 2022

As subscriber numbers crater, Netflix mulls cheaper advertising-driven plans

The video streamer's recent earnings show stress of growing competition, sharing of accounts, and geopolitical tensions.

Feb 10, 2022

Why Jennifer Lawrence’s character in ‘Don’t Look Up’ should be media-trained

PhD student Kate Dibiasky was labelled as an alarmist and one to cause hysteria in the Netflix film. The storytelling director from PR agency Vero has some advice that perhaps could have led to the world being saved.

Dec 15, 2021

Netflix slashes India subscription prices by up to 60%

The streaming service is further tailoring its plans in India as part of a strategy to grow its footprint in low-income economies.