netflix
Rising costs push consumers to rethink streaming services: What should platforms do?
Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?
Netflix wants ad tier to be ‘as large as Hulu’
Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.
Netflix cofounder Reed Hastings hands over CEO reins
Hastings cedes control to Greg Peters and Ted Sarandos as streaming giant’s Q4 subscriber growth exceeds expectations.
Netflix’s Jeremi Gorman on forthcoming ad tier innovations
Streaming service was one of the most talked about companies at CES 2023 tech trade show in Las Vegas.
UK royal comms team slammed in Harry and Meghan Netflix doc
The Duke of Sussex criticised the royals’ press offices for playing a ‘dirty game’ in the latest instalment of his Netflix docuseries.
Brands invest cautiously in Disney+ and Netflix
Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.
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