national day
Brands amplify Malaysian pride with 2023 Merdeka Day campaigns
Celebrating unity, crafting connections, and uplifting Malaysian identity—here's a roundup of work that captures the essence of Merdeka Day.
Most memorable Merdeka campaigns of all time
Ad Nut reminisces (and wipes away tears) while selecting five standout campaigns in conjunction with Malaysia’s National Day celebrations.
Broadcast AR a key element at Singapore’s NDP
The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.
How brands and agencies are celebrating Singapore National Day
Agencies and retailers are marking the city-state's 55th birthday with a mix of fun, sales and community giveback.
StarHub is teaching an uber-emo history lesson
To celebrate Singapore’s 54th birthday, the telco is highlighting the overlooked women in the nation’s past.
KFC buckets break ice for multi-ethnic Malaysians
Two National Day campaigns from Naga DDB Tribal lean on the diverse ethnic backgrounds of Malaysians.
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