national day

Aug 30, 2022

Most memorable Merdeka campaigns of all time

Ad Nut reminisces (and wipes away tears) while selecting five standout campaigns in conjunction with Malaysia’s National Day celebrations.

Aug 23, 2021

Broadcast AR a key element at Singapore’s NDP

The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.

Aug 7, 2020

How brands and agencies are celebrating Singapore National Day

Agencies and retailers are marking the city-state's 55th birthday with a mix of fun, sales and community giveback.

Jul 22, 2019

StarHub is teaching an uber-emo history lesson

To celebrate Singapore’s 54th birthday, the telco is highlighting the overlooked women in the nation’s past.

Sep 11, 2017

KFC buckets break ice for multi-ethnic Malaysians

Two National Day campaigns from Naga DDB Tribal lean on the diverse ethnic backgrounds of Malaysians.

Aug 9, 2017

9 campaigns (good and bad) for Singapore National Day 2017

In honour of Singapore’s 52nd birthday, we take a look at some of the brand campaigns and promotions celebrating the Lion City.