muslim

Mar 12, 2020

Here's how brands can tap the $2.2 trillion Ramadan opportunity

Brands need to be cognizant of nuances in this large and diverse population, according to a report from ADA.

May 7, 2018

Ramadan and the new generation of Muslim consumers

WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.

Feb 9, 2018

Why Japan should pay attention to Muslim millennials

In his first article examining Islamic culture from a Japanese perspective, Shun Matsuzaka of McCann Worldgroup notes that young Muslims have a strong interest in Japan, but that the country still has much to learn about their culture.

Sep 26, 2017

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.

Nov 23, 2016

Interfaith Amazon ad may restore a little faith in humanity

Heartwarming spot shows a Muslim imam and an Anglican vicar enjoying tea and exchanging gifts. Imagine that.

Nov 14, 2016

Engaging young Muslims crucial for future brand success

Members of ‘Generation M’ want brands to pay attention to their faith, and will reward those that do, according to Shelina Janmohamed, vice president of Ogilvy Noor.