Nov 7, 2022

How Warner Bros. Discovery is tackling growing pains post-merger

The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.

Sep 22, 2017

Chimney APAC restructures advertising division

Company creates two new units to offer brands and agencies bespoke video and creative services.

Oct 25, 2013

H-Line Ogilvy to formulate digital PR strategy for IMAX in China

BEIJING - H-Line Ogilvy will be responsible for the digital marketing and communications duties for IMAX Corporation for the forthcoming year.

Feb 14, 2013

Rabbit Content launches Asia-Pacific operations in Australia

SYDNEY - Australian directors Dael Oates and Owen Trevor and executive producer Lucas Jenner have launched production company Rabbit Content Australia.

Dec 21, 2012

Nescafé moves beyond typical hard-sell TVCs with micro-movie campaign

SHANGHAI - Nescafé is using stories of real people who have taken the road less travelled to reach out to consumers in China with its 'Live out your boldness' campaign.

Jul 12, 2012

China slaps restrictions on online videos, micro-movies

BEIJING - China's State Administration of Radio, Film and Television (SARFT) and the State Internet Information Office have jointly issued restrictions on "vulgar" content and "low-class" themes in online videos and micro-movies, but the advertising industry need not be worried about the change, according to sources contacted by Campaign Asia-Pacific.