INSPIRATION STATION: To promote the booze brand to a younger generation with an international edge, three foreigners joined a Chinese rap, creating a social-media sensation.
Ahead of the mid-autumn festival, mass lineups returned to Costco as 10,000 bottles of Moutai were sold out in the supermarket within two days.
Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.
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