moutai
Jun 22, 2021
Chinese brands record stellar year in Kantar BrandZ Most Valuable Global Brands 2021
Four of the five brands that doubled their values in the new Global Top 100 hail from the mainland, and China now has 18 homegrown brands in the ranking.
Feb 26, 2021
Moutai loosens even more tongues in holiday rap about China's 'national liquor'
INSPIRATION STATION: To promote the booze brand to a younger generation with an international edge, three foreigners joined a Chinese rap, creating a social-media sensation.
Sep 13, 2019
How Chinese liquor brand Moutai is using Costco to thwart speculators
Ahead of the mid-autumn festival, mass lineups returned to Costco as 10,000 bottles of Moutai were sold out in the supermarket within two days.
Mar 26, 2018
China tech brands build brand value on innovation: BrandZ
Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.
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