moutai

Feb 26, 2021

Moutai loosens even more tongues in holiday rap about China's 'national liquor'

INSPIRATION STATION: To promote the booze brand to a younger generation with an international edge, three foreigners joined a Chinese rap, creating a social-media sensation.

Sep 13, 2019

How Chinese liquor brand Moutai is using Costco to thwart speculators

Ahead of the mid-autumn festival, mass lineups returned to Costco as 10,000 bottles of Moutai were sold out in the supermarket within two days.

Mar 26, 2018

China tech brands build brand value on innovation: BrandZ

Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.