In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.
Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020.
A BrandZ study offering advice for market entry highlights how Mongolia has more in common with Indonesia than it does with neighbouring China.
MONGOLIA - Mongolia is fast becoming the 'new west' for luxury brands, as a growing pool of nouveau riche consumers attracts brands including luxury concierge service Quintessentially Lifestyle, which has opened a new office in the Mongolian capital of Ulan Bator.
MONGOLIA - Business and financial news network Bloomberg Media Group has formed a new television channel in partnership with The Trade & Development Bank of Mongolia.
ULAANBAATAR - Ogilvy PR has signed an exclusive strategic alliance with Mongolian firm Breakthrough PR, giving it unique access to a market it says is poised for dramatic growth in the near term.
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