mobile world congress
MWC Shanghai gears up for most sustainable edition yet
Sustainable suppliers, incentivising green booths and donating unwanted electronics are just a few reasons MWC Shanghai is recognised as the largest carbon-neutral event in Asia.
What it's like to work on... MWC Shanghai
Despite comparisons to its Barcelona sister, the mega event holds its own.
Believe the 5G buzz: Report from the Mobile World Congress
The impact 5G will have on business and commerce was on full display at last week's Mobile World Congress, according to McCann Worldgroup's chief digital officer.
Defining 'internationalisation' through events
Pico+ and George P. Johnson are among the agencies responsible for overseas brand activation activities and business forums for Chinese brands.
A venue could also be a brand: SNIEC
SNIEC's general manager Micheal Kruppe on its name change, sustainability, and bringing in more sporting events.
Mobile World Congress: Have we reached the limits of mobile innovation?
Despite a flurry of new phone handset launches during Mobile World Congress, we may have already optimised smartphone design, MediaCom's global head of mobile explains.
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