mobile world congress

Jun 24, 2019

MWC Shanghai gears up for most sustainable edition yet

Sustainable suppliers, incentivising green booths and donating unwanted electronics are just a few reasons MWC Shanghai is recognised as the largest carbon-neutral event in Asia.

Apr 8, 2019

What it's like to work on... MWC Shanghai

Despite comparisons to its Barcelona sister, the mega event holds its own.

Mar 4, 2019

Believe the 5G buzz: Report from the Mobile World Congress

The impact 5G will have on business and commerce was on full display at last week's Mobile World Congress, according to McCann Worldgroup's chief digital officer.

Nov 2, 2018

Defining 'internationalisation' through events

Pico+ and George P. Johnson are among the agencies responsible for overseas brand activation activities and business forums for Chinese brands.

Oct 4, 2018

A venue could also be a brand: SNIEC

SNIEC's general manager Micheal Kruppe on its name change, sustainability, and bringing in more sporting events.

Mar 1, 2018

Mobile World Congress: Have we reached the limits of mobile innovation?

Despite a flurry of new phone handset launches during Mobile World Congress, we may have already optimised smartphone design, MediaCom's global head of mobile explains.