Fromowitz, as a leader at The Ball Partnership and Batey Ads, was a creative force in Hong Kong and Asia starting in the 1980s.
It’s baffling how often even major companies continue to get their messages wrong.
Mike Fromowitz describes the problem and offers 10 principles to improve it.
Mike Fromowitz remembers mentor, friend and giant of Asian advertising, Michael Ball, who died Sunday.
It’s never been harder to be an ad agency, writes Mike Fromowitz. But could the presence of giant consultancies in the creative game actually be a good thing?
Lack of cultural understanding can be disastrous, and avoiding pitfalls requires more than a cursory familiarity, writes Mike Fromowitz.
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