mike fromowitz

Jun 18, 2020

Obituary: Mike Fromowitz, beloved APAC adman

Fromowitz, as a leader at The Ball Partnership and Batey Ads, was a creative force in Hong Kong and Asia starting in the 1980s.

Feb 9, 2017

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

Jan 3, 2017

The sad state of advertising agency morale

Mike Fromowitz describes the problem and offers 10 principles to improve it.

Sep 27, 2016

RIP Michael Ball: They don’t make 'em like they used to

Mike Fromowitz remembers mentor, friend and giant of Asian advertising, Michael Ball, who died Sunday.

Aug 12, 2016

Sleeping giants awake: Consultancies loom large in agency space

It’s never been harder to be an ad agency, writes Mike Fromowitz. But could the presence of giant consultancies in the creative game actually be a good thing?

Jun 22, 2015

Culture matters

Lack of cultural understanding can be disastrous, and avoiding pitfalls requires more than a cursory familiarity, writes Mike Fromowitz.