PHD's global boss is taking new role to drive consistency across two key regions.
SPIKES ASIA – For a non-gamer, PHD chief executive Mike Cooper is extremely enthusiastic about play.
ASIA-PACIFIC - Sir Martin Sorrell, global CEO of WPP, has been confirmed as a headline speaker at Campaign Asia-PAcific's Media360Asia Summit, along with additional executives from GroupM, ZenithOptimedia and Deutsche Bank.
ASIA-PACIFIC - PHD Worldwide’s global CEO Mike Cooper speaks to Campaign about the rapid growth of the agency in the region and his plans for building on recent success.
Long-term client agency partnerships may seem a thing of the past, but those who stay committed often find it a far more rewarding experience.
In part one of this examination of N11 markets - Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, the Philippines, Turkey and Vietnam - I wrote about the importance of having the right talent in place, having a global network and building relationships in these countries.
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