michael jordan
PROMOTED
Jun 7, 2016
Advanced Ad-onomics: Contain your excitement as content is not child's play
In a crowded media landscape, it is harder than ever for brands to get heard above the chatter. But with honesty and passion, the rewards can outweigh the costs of content.
Oct 15, 2015
Watch: Jordan's first China ad plays winning game in reverse
SHANGHAI - Jordan Brand, a subsidiary of Nike, has launched its first ad for the Chinese market as part of 30th-anniversary celebrations for the Air Jordan range. The spot shows a 'Winning Moment' that's not what you might assume.
Feb 27, 2012
Michael Jordan sues Qiaodan Sports for improper use of name
BEIJING - A lawsuit has been filed against Qiaodan Sports Company alleging that it deliberately used Michael Jordan's name without his permission in order to mislead Chinese consumers.
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