What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
In a crowded media landscape, it is harder than ever for brands to get heard above the chatter. But with honesty and passion, the rewards can outweigh the costs of content.
SHANGHAI - Jordan Brand, a subsidiary of Nike, has launched its first ad for the Chinese market as part of 30th-anniversary celebrations for the Air Jordan range. The spot shows a 'Winning Moment' that's not what you might assume.
BEIJING - A lawsuit has been filed against Qiaodan Sports Company alleging that it deliberately used Michael Jordan's name without his permission in order to mislead Chinese consumers.
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