michael jordan

Nov 17, 2022

Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China

What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.

Oct 15, 2015

Watch: Jordan's first China ad plays winning game in reverse

SHANGHAI - Jordan Brand, a subsidiary of Nike, has launched its first ad for the Chinese market as part of 30th-anniversary celebrations for the Air Jordan range. The spot shows a 'Winning Moment' that's not what you might assume.

Feb 27, 2012

Michael Jordan sues Qiaodan Sports for improper use of name

BEIJING - A lawsuit has been filed against Qiaodan Sports Company alleging that it deliberately used Michael Jordan's name without his permission in order to mislead Chinese consumers.