mergers and acquisitions
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Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map
"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.
Dept acquires Raybeam, expands US data chops
The European digital agency has been on a growth tear in the US, which now accounts for nearly half its business.
AKQA acquires BrewDog branding agency Made Thought to boost design offer
WPP agency has created a new design group to house Made Thought and two other design agencies it has majority stakes in.
Publicis Groupe holds sale talks with private equity investor
Discussions have taken place in recent months.
AKQA-Grey merger will not happen ‘overnight’ in APAC
It might take up to six months to name a leader in the region, says AKQA CEO Ajaz Ahmed.
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