The combined company will aim to create a "powerful, strategic alternative to the walled gardens".
2019 saw some of the industry's biggest ever deals.
The tide is turning from outside investors coming in, to inside investors looking out.
Big groups such as Dentsu and WPP bought fewer agencies in 2017, while consulting giant Accenture led the way as a new entrant.
SHANGHAI - Mainland television-advertising agency Charm Communications will operate as Vizeum China after reportedly agreeing to sell 17.7 per cent of its business to Aegis Media.
SHANGHAI - D Sriram, former Asia-Pacific CEO at Starcom MediaVest Group, has been appointed chief operating officer role for Aegis Media China.
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