menstruation

Sep 28, 2021

Stayfree puts an end to awkward periods of father-daughter conversations

DDB Mudra film documents how an uncomfortable script evolves into relatable conversations.

Sep 21, 2021

Libresse pulls campaign with vulva imagery following backlash

Users on social media rushed to defend the brand following an incriminating statement from a religious organisation.

Jul 20, 2021

Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies

AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.

Jul 1, 2021

Kotex takes nuanced approach to period stigma in APAC

The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.

May 30, 2021

Bloody Good Period’s catchy music video aims to erase period shame once and for all

Animated film by Mother for UK charity celebrates the everyday realities of menstruation.

Mar 8, 2021

Period leave: A privilege or a basic right?

Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health.