The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.
DDB Mudra film documents how an uncomfortable script evolves into relatable conversations.
Users on social media rushed to defend the brand following an incriminating statement from a religious organisation.
AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.
The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.
Animated film by Mother for UK charity celebrates the everyday realities of menstruation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins