Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.
IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?
Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.
Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.
HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.
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