media buying
Wavemaker lifts veil on AI media planner Maximize
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Campaign Crash Course: How Facebook's ad auction works
Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.
Why the buying exercise is flawed in a media pitch
Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.
How a media planner's job has changed in a decade
Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.
Are trading scale and size of billings no longer vital in media?
IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?
Save the date: tuning in to seasonal events
Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.
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