media buying

Aug 25, 2023

GroupM ramps up decarbonisation efforts in new partnership with SeenThis

With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.

Jul 11, 2023

Carlsberg appoints global media agency to $229 million account

Shortlist comprised Wavemaker Global, iProspect and Zenith.

Jun 28, 2023

Google misleads advertisers, violating standards, says video ad research report

The tech giant has failed to meet promised standards when placing video ads on third-party sites, reveals a new study by the brand ad-analysis company, Adalytics.

Mar 28, 2023

How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC

Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.

Jan 26, 2023

Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure

The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.

Oct 20, 2022

China’s media buying costs to rise less than 3% in 2023: Ebiquity

Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.