media buying
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GroupM ramps up decarbonisation efforts in new partnership with SeenThis
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
Carlsberg appoints global media agency to $229 million account
Shortlist comprised Wavemaker Global, iProspect and Zenith.
Google misleads advertisers, violating standards, says video ad research report
The tech giant has failed to meet promised standards when placing video ads on third-party sites, reveals a new study by the brand ad-analysis company, Adalytics.
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How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
China’s media buying costs to rise less than 3% in 2023: Ebiquity
Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.
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