media buying

Dec 18, 2019

How a media planner's job has changed in a decade

Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.

Nov 14, 2019

Are trading scale and size of billings no longer vital in media?

IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?

Nov 16, 2018

Save the date: tuning in to seasonal events

Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.

Jun 20, 2018

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

May 25, 2018

Accenture faces 'conflict of interest' questions over buying programmatic and auditing media

Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.

Sep 7, 2016

At last, brands begin telling agencies to diversify; advocates cheer

HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.