media buying

Feb 9, 2021

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

Nov 27, 2020

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

Aug 11, 2020

Why the buying exercise is flawed in a media pitch

Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.

Dec 18, 2019

How a media planner's job has changed in a decade

Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.

Nov 14, 2019

Are trading scale and size of billings no longer vital in media?

IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?

Nov 16, 2018

Save the date: tuning in to seasonal events

Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.