The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.
Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.
Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.
IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?
Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.
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