media buying
How a media planner's job has changed in a decade
Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.
Are trading scale and size of billings no longer vital in media?
IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?
Save the date: tuning in to seasonal events
Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.
Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.
Accenture faces 'conflict of interest' questions over buying programmatic and auditing media
Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.
At last, brands begin telling agencies to diversify; advocates cheer
HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.
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