With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
Shortlist comprised Wavemaker Global, iProspect and Zenith.
The tech giant has failed to meet promised standards when placing video ads on third-party sites, reveals a new study by the brand ad-analysis company, Adalytics.
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.
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