media buying
Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
China’s media buying costs to rise less than 3% in 2023: Ebiquity
Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Agencies on alert as Tesco goes shopping for media account
WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
Wavemaker lifts veil on AI media planner Maximize
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Campaign Crash Course: How Facebook's ad auction works
Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.
Why the buying exercise is flawed in a media pitch
Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)